Keep in mind that GSC only keeps 16 months of historical data, but it isn’t necessary to look further back to compare your current SEO performance. SimilarWeb. Ensure that you see the keyword ideas for your target location (in this example, it’s the USA), click Export. In Google’s Keyword Planner, you can get search volume and traffic estimates for keywords you're considering. 🔍 Content Explorer helps copywriters and content marketers find the most shared and ‘linked-to’ content. This is wildly inaccurate when looking to compare. Ahrefs also has an ‘Ahrefs Rank', ranking websites based on the strength of their backlink profile. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. SpyFu has tools for SEO research, keyword research, PPC research, and more. Ahrefs competes primarily with Semrush. PPC (Pay-Per-Click) Marketing ist eine Form der Online-Werbung, bei der Werbetreibende jedes Mal eine Gebühr zahlen, wenn jemand auf ihre Anzeige klickt. This tool generates multiple variations of ad copy based on the given inputs, allowing marketers to experiment and test different messaging approaches. 1% fewer suggestions than SEMrush, 97% fewer than those made by Ahrefs, and 83. 1. Moz Pro. Keyword. 6. Follow along for your business with our free competitive analysis template. 1. 3. Ubersuggest. 1 Ahrefs PPC Research: An Overview Ahrefs is an all-in-one SEO and PPC tool that allows you to analyze your competitors' paid search campaigns , keywords, and ad copies. This means that you don’t need to worry about. It’s my go-to tool for all SEO-related tasks. 9. There is also keyword data for sites like. Suchanzeigen stellen das häufigste Anzeigenformat im PPC-Marketing dar:Ahrefs: One of the best SEO tools on the market making it the top choice for SEOs with access to large budgets. Moz is a good alternative for organizations that don’t want to spend a fortune because of its price and reporting capabilities. Google Search Console. You can use Ahrefs’ “Site Explorer” option to evaluate a competitor’s paid search efforts. It’s only second to Google when it comes to being the largest website crawlers. , Google Keyword Planner) to do keyword research. Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic. PPC marketers. That. If you’re a beginner and want to get a feel of keyword research tools, give it a try. With 500M+ traffic-driving keywords, Moz ’s Keyword Explorer is quite a useful SEO keyword search tool. The Simple Guide. 1. It comes with a keyword research tool, a backlink analysis tool, and a website analysis tool. Serpstat is the perfect SEO toolkit that helps you do everything from competitor research to keyword research, PPC, backlink analysis, and so on. Explore the best ideas for your new content. Professional keyword research. You can use it to see what your competitors are ranking for, how much organic traffic they’re getting, and understand what content of theirs is performing the best. 1. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. With the increasing costs of acquiring backlinks, this is a huge benefit. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. These are the most interesting SEO stats we think you should know: 68% of online experiences begin with a search engine. One thing unique about Semrush is its in-depth keyword research feature. Learning how to use this service can empower digital marketers to run better and more efficient marketing campaigns. From keyword research tools to custom PPC campaigns, our team has everything you need to take your business to the next level. Google Digital Garage: Fundamentals of Digital Marketing. Ahrefs Webmaster Tools (AWT) can help you with various SEO tasks, such as: Keyword Research. Through our videos, you'll learn how to grow organic traffic on Googl. Ahrefs is an all-in-one SEO and PPC tool that allows you to analyze your competitors'paid search campaigns, keywords, and ad copies. Those keywords will align with your ads and will appear together if it is relevant. Customer Support: Ahrefs vs Semrush. Illuminated Mirrors. This is one of the many keyword tools that offer a free or paid version, so you can easily upgrade in the future. 10. PPC Keyword ResearchMoz. Ahrefs Keyword Explorer. Lists the detailed backlink profile of the target URL. If lucrative keywords are the output of keyword research, seed keywords are the input. Click here to start your Ahrefs trial for $7. If your client’s pay-per-click (PPC) ads not performing as well as you had hoped. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business. While the above tools are good for finding topic ideas, they don’t offer the data you need if you’re looking to create targeted SEO content, including blog posts, product pages, your homepage, and more. It also provides details of the paid. They define your niche and help you identify your competitors. Let’s take a deeper look at each feature. Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. Some of the key use cases: Find content gaps between you and your competitors to get new content ideas. ( BrightEdge) 0. Generally, each question in the People Also Ask section contains a featured snippet for that query. We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. Ahrefs’ extensive suite of features requires a bit of a learning curve to master, but its uncluttered dashboard makes Ahrefs easier to navigate than other advanced SEO tools on the market. Semrush (Best for Competitor Research) Semrush is an all-inclusive SEO tool that provides you with comprehensive data. 1. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Each answer in the People Also Ask block comes from a web page that you can click. But Semrush is better. As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. You can click here to try Serpstat for free. People Also Ask (PAA) is a Google SERP feature that provides users with additional questions related to their original search query and quick answers to them. SpyFu exposes the search marketing secret formula of your most successful competitors. Take some of the new keywords. deep PPC/CPC and paid advertising metrics. Ahrefs proves once again that it is the best tool for keyword research. A lower AR score means a. 1. However, when talking about PPC research, the service does fall behind. Click the Content Gap report. Organic Keywords. It’s an all-in-one SEO platform, but it actually has a ton of extra features compared to Ahrefs, notably for PPC and SEM marketers. com. In fact, the GKP provides around 68% fewer average keyword suggestions compared to the paid tools in our analysis. For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700 domains. Boasting a data infrastructure that includes 23 billion keywords, 43 trillion backlinks, 800+ million domain profiles, and 140 geographic search databases/indexes, Semrush is well-positioned to go head-to-head. Comprehensive Keyword Research: Semrush's Keyword Magic Tool provides incredibly comprehensive keyword data, making it a superior choice for extensive keyword research. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas (more on that shortly). Website: Jaaxy claims to be the “World’s most advanced keyword research tool”. Hit “Compare”. market research, PPC, and social media allowing you to effectively manage everything you need for your digital marketing needs and beyond. Source: G2. Carrying out broken link analysis (both internal and external) is extremely easy in Ahrefs. Microsoft Advertising Certification. Main Purpose. Most of the features inside Ahrefs are designed for marketing professionals. Ahrefs has ample of benefits such as competitor analysis, backlink analysis, keyword research, site auditing and much more. 1. Keyword research tools are the software or platforms that help you find and select the best keywords for your PPC campaigns. In this article, we’ll cover 11 internet marketing strategies that work: Search engine optimization. I’ll also explain how you can align SEO with other disciplines—from PPC to brand building. Developed by Ahrefs, a leading provider of SEO tools and services, this tool offers a wide range of features and capabilities. 23. 2. Con "You have to pay an extra to access some of the tools. Includes keyword research for YouTube, Amazon, and Bing. Semrush. The SEMrush SEO suite is an all-in-one tool that you can use at every stage of the digital marketing process, from keyword analysis to market research to social media strategy. io. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. About Ahrefs Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Let’s expand on each variable because it can be quite tricky to get to some final numbers. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. Ahrefs literally has zero features for PPC. Main Purpose. You can also use manual research to gather data about your target audience and competitor keywords. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc,. Out-of-home advertising. Price. 5. SEMRush Keyword Magic Tool. Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. The keyword tool work with a 100% free 7-day trial you can get by clicking here. Pricing: The Adalysis pricing structure is built around monthly ad spend; pricing below reflects the 15% discount users get for annual. For example, Pepsi and Coke are competitors because they sell the same thing to the same market. Our query "dog breeds" returns 96,403 keyword suggestions, compared to 73,035 from SEMRush. It’s called Ahrefs Webmaster Tools. But that being said, I still feel that keyword research is an Ahrefs strength. In some industries, you can pay anywhere from $2 per click to $200 per click and anywhere in between. 1. Ahrefs Keyword Research for Search Engines: The Ahrefs keyword tool allows users to search for keyword data on different search engines. 1. Inside the Paid Search report, Ahrefs shows the keywords the target site has bidded for. But if you’re searching for a few other cheaper (or better) Ahrefs alternatives,. What We Do. Basically, a PPC ad group is a set of organized keywords that you can create after keyword research. Pay-per-click (PPC) tools used to mean Google AdWords. Ads Manager and SEMRush are not comparable. Moz Pro. Search ads are the most common ad format in PPC marketing: Display ads also fall under the PPC marketing hood (although there are different ways to buy. Subscribe. Return Rate (RR): A relative value. It costs less and allows you to research keywords, analyze SERPs, run PPC campaigns, and get your site healthy. Full keyword analysis with Ranking. Use the “search engine” dropdown to select the search engine you would like to see data for. Search volume is a valuable metric for SEO and PPC strategies because it’s the basic source for keyword research and traffic estimations. Make sure you can rank for the keyword. Try the free version of Ahrefs’ traffic checker. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. Its PPC insights are not as robust as SpyFu. Each answer in the People Also Ask block comes from a web page that you can click. When it comes to the best all in one SEO tools, Ahrefs always tops the list. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. Ahrefs can help you see search volume, clicks and potential costs of a keyword in. And because each of these brands uses its own unique calculation and link indexes, your website’s scores could vary widely for each metric. Google Search Console. Enter a competitor’s domain in the Target section. Period. SimilarWeb. Ahrefs is one of the most popular and widely-utilized SEO tools valued for its extensive set of features. Ultimately, having access to such an effective research platform like Ahrefs is a great asset for any. When users type something into Google’s search bar, they. March 17, 2022 20 min read. Ahrefs offers a 7-day trial for $7, while Semrush offers a 7-day free trial with limited access to. Ahrefs provides several reports to help you do backlink analysis. It provides data on search volume, CPC (cost per click), competition level, and more. Here’s the list of the most worthy Semrush competitors: SE Ranking. Its “Organic Research” tools, including keyword research, are some of the best in the industry, competing with platforms like Semrush. 1. Get more local customers. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. See full list on marketingpal. Gli annunci di ricerca. To do that, Ahrefs crawls the web, stores tons of data and makes it. Out-of-home advertising. Benchmarks, however, are KPIs you set as your reference point when building your SEO strategy. It includes features such as advertising and PLA research, PPC keywords tools, position tracking, and social media ad campaign tools. But you can use last month’s organic traffic as a benchmark. LinkMiner is Mangools’ backlink checker. The easiest way to do this is to click on the Date settings, head over to the Compare tab, and select a year-over-year comparison for the period you’re investigating. Here are the top free keyword research tools for your PPC and SEO strategies. SEO experts can’t get enough of Ahrefs’ Site Audit feature as. The best tool for you will depend on your exact needs. Learn how to do amazing keyword research with my full Ahrefs review. With its extensive keyword database, Ahrefs enables you to identify profitable PPC keywords, analyze competitor ad campaigns, and uncover content gaps. Note: Mind that aHrefs count subdomains as separate domains here. A PPC expert oversees a company’s entire pay-per-click ad strategy and budget. Moz Keyword Explorer. Step 3: Research Trends. This is an accurate source of data and provides reliable metrics. Brainstorm “seed” keywords. The course shows both the instructor and an over-the-shoulder view of the Ahrefs user interface. Content Explorer by Ahrefs is the kind of tool that you can’t afford to ignore if. Semrush’s traffic analysis is based on the number of keywords a site ranks for and an estimate of how much traffic each keyword will bring. Keyword Research: Allows Google keyword research, competitor keyword analysis, and PPC keyword research. A competitor is any company that solves the same problem as you in your target market. By regularly analyzing the competition, you ensure that you're targeting the right keywords, conveying your client's message in an engaging way, and that you're not overspending on ads. Since. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. 95 monthly for Guru plan, $449. Clicks Per Search (CPS): The average number of product listing clicks per search. 1) Search volume. Here are some benefits of using Ahrefs for PPC: Keyword research. Robust PPC Data: Semrush stands out with its detailed PPC data, offering competitive insights that can significantly benefit digital marketers running paid campaigns. Ahrefs is used by marketers from the world’s leading companies. Its vast. Suchanzeigen stellen das häufigste Anzeigenformat im PPC-Marketing dar:Product Blog. To the bottom line, even though Ahrefs has a lot of extensive features in keyword research, SEMRush wins the game offering you lots of more data in. ”Ahrefs and Semrush pricing Ahrefs. Google is by far the largest digital advertising platform in the. Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. Just enter your target phrase or keyword to get the top 100 ideas from the database. For the first few years, Ahrefs was purely a backlink analysis tool. Serpstat is an all rounder tool that gives you everything from competitor analysis to keyword research, SEO analysis (site audits, rank trackers, backlink analysis etc) to PPC research and more. Ahrefs is the darling of SEO marketers everywhere — but, like Semrush, it offers tools for paid search marketers, too. Keyword research tools are the software or platforms that help you find and select the best keywords for your PPC campaigns. Find keywords that will generate the most traffic. Ahrefs vs SEOMoz. data only) and at $149/month (for global data). aHrefs; Google Auction Insights; Meta’s Facebook Ad Library . Often it comes down to personal preference for these types of tools. Ahrefs is one of the most well-known competitors for Ubersuggest because it offers superior SEO analysis and research tools. Free Domain Authority Checker Tool. Let’s now talk about some FREE Semrush alternatives and competitors you can use in 2023. As an SEO marketer, I've wanted to write an Ahrefs review for a long time. The best way to kickstart your keyword research process is to study what keywords are bringing search traffic to your competitors. Backlink Analysis: It has a larger backlink database and it finds more backlinks than Ahrefs. Plus, it offers estimated CPC data, so you can decide on which keywords to. By Michal Pecánek Reviewed by Joshua Hardwick. Use the sidebar to jump to updates for a specific tool. The digital marketing strategies that deserve your attention are the unsexy ones. KeywordTool. Backlink anchor text — Analyze anchor texts to see. Overview: SpyFu is a software platform that focuses on competitor intelligence and analysis for both SEO and PPC campaigns. It offers features for keyword research and position tracking, backlink analysis and outreach, but lacks even the most basic tools for technical site audit and on-page optimization. And More. Click the Content Gap report. The second is the competitor research method. Ahrefs’ keyword explorer provides keyword difficulty data based on the backlink profiles of the 10 highest-performing pages in the search engine result. Use. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business. From research to reporting, take your SEO to the next level with SEMrush tools. Note: Sometimes you may find that a keyword your competitor is. Well, that’s debatable. New reports, a huge keyword database update and more – we’re back after a short break from updates with some exciting announcements for you. You can use it to discover new keywords, see their estimated search volumes, and learn how much it costs to target them. 1. Test new authors in the company, using executives or the C-suite. Quickly analyze potential link sources, competitor pages, or your own webpages for 12+ metrics including Domain Authority. SEMrush’s features include keyword research, site. As you research more about SEO, you may be wondering if it’s best to subscribe to a program like Ahrefs or use an SEO agency. Here’s how trends for “copywriting” look like: Grey bars. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. This is where you spy on your competitor ads to uncover the kind of ads they’re running, for which keywords, and. Explore organic and paid traffic metrics for any. Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing. PPC Research: This tool allows you to research and analyze your competitors’ PPC campaigns. They define your niche and help you identify your competitors. What tools can I use for keyword research for PPC campaigns? You can use several tools for keyword research for PPC campaigns, including Google Keyword Planner, Google Trends, SEMrush, Ahrefs, and WordStream. Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. As we see above, “send money online” is considered by Ahrefs to be the most important keyword for TransferWise. Alongside Ahrefs’ backlink reporting and organic traffic dashboards, they have a really powerful keyword. Mangools SEO Tools. A crawler is an internet program designed to browse the internet systematically. ( BrightEdge) 92. Ahrefs. Try Content Marketing Toolkit. 1. With PPC (Pay-Per-Click), you are only paying for individuals when they click on your ad. SpyFu: best alternative for competitive research. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only. SEO experts can’t get enough of Ahrefs’ Site Audit feature as. 9. Instead, they use the Majestic SEO API. Well, that’s debatable. Ahrefs' PPC tool is robust enough to research competitors’ ads, find keywords they are bidding on, and see where their traffic is coming from. Explore organic and paid traffic metrics for any website using Site Explorer. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Here’s how to do it in four simple steps: Find keywords with search traffic potential. With this tool, you. The first is the traditional method in which you enter your seed keyword to find relevant keywords for your campaign. They can provide you with valuable data and insights, such as keyword. Ahrefs provides comprehensive keyword research tools that can help you identify the most relevant and high-performing keywords for your PPC campaigns. SEO Powersuite. Find out what keywords your competitors rank for. io is a dedicated keyword research tool you can use instead of Answer The Public for in-depth keyword research and analysis. When compared to Ahrefs, you save a lot, and this cost-savingness of SpyFu becomes. By the time you write all the zeros in 14 Trillion on a piece of paper, the Ahrefs Backlink Index has moved far past that number. You can enter the root domain of. Each plan offers different levels of access to features such as keyword research, content marketing, and PPC optimization. It's easier to do broken link analysis with Ahrefs. While Google Keyword Planner is technically a PPC (pay-per-click) advertising tool, you can also use it to find keywords for your SEO (search engine optimization). I’ve seen lots of smaller tools try to build their own link index. That being said, let’s take a look at the best keyword research tools for SEO that you can use. Conclusion: Ahrefs Review. Look out for long-tail keywords. A3: “Ahrefs’ KD score is based on a trimmed mean of referring domains pointing to the top 10 ranking pages. Follow along for your business with our free competitive analysis template. Here are some benefits of using Ahrefs for PPC: Keyword research. It also outperforms Ahrefs in terms of PPC characteristics. SEMrush is a popular SEO tool that is used to conduct keyword research, competitor analysis, and Google Ad optimization. 1. Guides SEO Keyword Research On-Page SEO Link Building Technical SEO Local SEO. To me, this is actually a good thing. While Ahrefs focuses mostly on organic keywords, Semrush can also be used for search engine marketing, PPC keyword research and tracking paid keywords. This guide will break down everything you need to know about the differences and similarities between SEMrush and Ahrefs, including their strengths and weaknesses. So if you’re looking for a DEEP. This allows you to optimize your campaigns for more clicks continuously. SEMrush’s Keyword Magic Tool is excellent for uncovering hidden gems that you may have overlooked in your keyword research. By focusing on understanding your target audience, using the right tools and techniques, and carefully analyzing and selecting keywords, you can maximize your ad spend and achieve your desired business outcomes. It has become one of the most popular and trusted tools in the digital marketing industry. Identical to Ahrefs, SpyFu shows estimated clicks and the percentage of paid clicks, allowing you to create a well-structured content strategy. yep. Plus tools for content marketing, advertising/PPC, social media marketing and PR, market research, agency partners, and more. Email Marketing Certification by HubSpot. Spyfu is a competitive intelligence tool for SEO and PPC that excels at providing in-depth insights into competitors’ keywords and ad campaigns. 4. Hit “Compare”. Last but not least, keyword research. The best free keyword research tools for SEO. You create a group of 8-10 keywords and set up a campaign of three ads for this group to target the audience. Longtail Pro is is a great tool for finding niche keywords. PPC Keyword Research Here are 10 must-know tips to make the most of Ahrefs for PPC research. PPC ads are usually the top listings in search engine results pages. Plug each URL into Ahrefs’ Site Explorer and check the Organic Keywords report. It can be used for keyword research, competitor analysis, and backlink monitoring. A great example of a TV ad that people watch (even voluntarily) is Heinz’s collaboration with Ed Sheeran, who’s a huge fan of the ketchup brand: Ed's Heinz Ad. It’s a huge search engine database of the “search suggestions” and searches Google trends you see with Google search autocomplete suggestions. Look at keywords you already rank for. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Obtain step-by-step instructions for your website optimization. It particularly focuses on keyword research, backlink tracking, on-page analysis, PPC research, social media management, and website audit. Semrush (Best for Competitor Research) Semrush is an all-inclusive SEO tool that provides you with comprehensive data. But whatever other tools there are in my toolbox, I would surely add SEO PowerSuite to them for its site structure visualizations (which you will find neither in Ahrefs nor SEMRush):Select an important goal and sort the table by conversion rate. 1. This SEO tool has been undoubtedly one of the top SEO solutions for a while already, and it does offer a great pool of functionality when it comes to search engine optimization. io. Solchen Anzeigen begegnen wir täglich. This tool helps you identify keywords and phrases related to your industry or products and gives you an idea of the search volume. Pros. SEMrush. You don’t necessarily need to be using these tools above every week, but at the very least, you should be combing your search term report every week or every other week to mine those valuable keywords. Content marketing. iSpionage: With iSpionage, users gain access to a wealth of data, including competitor keywords, ad copy, landing pages, and ad spend estimates across various PPC platforms. Boasting a data infrastructure that includes 23 billion keywords, 43 trillion backlinks, 800+ million domain profiles, and 140 geographic search databases/indexes, Semrush is well-positioned to go head-to-head with. Extensive backlink databases make Ahrefs a go-to solution for everyone actively looking for link-building opportunities. Keyword Metrics. Create a list of your keyword ideas. Moreover, as Semrush has more features compared to Ahrefs, it is better to invest in this tool to get the best results at a better price. Hands down, Semrush is one of the best Moz alternative. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Create a list of your keyword ideas. KeywordTool. Using the Keyword Overview tool, you can type in a keyword and get a full picture of everything you need to know. ProRankTracker is a tool developed just for the job of tracking and analyzing keyword rankings, and then allowing users to sift through the data for insights. Check traffic. In some industries, you can pay anywhere from $2 per click to $200 per click and anywhere in between. Each tool mentioned, including Google Ads Keyword. Both SEO and PPC are ways to market your business in search engines. Keywordtool. Ahrefs describes itself as “the largest index of live links”, and it’s estimated that its crawler processes 6 billion pages! No wonder, then, that it is the best when it comes. PPC Marketing: Guía para principiantes para anuncios de pago por clic. As per Ahrefs, it is the fastest backlink crawler and the world’s largest index of live backlinks with 14 Trillion+ links. It offers a lot of excellent features such as keyword explorer, site explorer, backlink checker etc. Failing to align SEO with other disciplines effectively. Serpstat is a viable alternative to other SEO tools like SEMRush and Ahrefs. There are a few noteworthy things to. See how much traffic your competitors are getting. Semrush’s key advantage over Ahrefs and Moz is its generosity when it comes to reporting — you can pull much more data every month using the platform than from either of its competitors. In challenging financial periods such as recessions, marketing budgets often get slashed, leaving channels like PPC stranded. Ubersuggest has a free version that is useful.